Page Builders Are Technical Debt
Elementor. Divi. WPBakery. They promise speed. They deliver bloat.
The Hidden Costs
- DOM bloat: 15-30x more nodes than semantic HTML
- CSS bloat: 500KB+ of unused framework styles
- JS bloat: Runtime parsing on every page load
- Lock-in: Content trapped in shortcodes/blocks
- Updates break layouts. Every. Single. Time.
Our Stack
- WordPress core blocks + ACF Pro for flexible content
- Tailwind CSS for utility-first styling (purged to ~15KB)
- Vanilla JS modules, no frameworks
- ACF Blocks = reusable, portable, version-controlled
- Git-deployed, peer-reviewed, CI-tested
Client Wins
Regional law firm: Migration from Divi → custom. Page weight 4.2MB → 480KB. LCP 5.1s → 1.3s. Form conversions +28%.
E-commerce brand: Elementor → custom WooCommerce theme. Orders +22% YoY. Dev velocity 3x faster.
Stop paying the page builder tax. Build it right once.
