The Page Builder Problem
Page builders promised freedom. They delivered bloat.
Every element you drag adds layers of wrapper divs, inline styles, and JavaScript that loads whether you use it or not. A simple hero section becomes 47 DOM nodes and 12KB of CSS before you even add content.
Performance Impact
- Core Web Vitals: Page builders routinely add 2-4 seconds to LCP
- CLS Issues: Dynamic layouts shift as JavaScript hydrates
- TBT: Main thread blocked by unused builder JS
Why Custom Themes Win
Custom themes ship only what you need. A hero section is 3 DOM nodes and 400 bytes of CSS. No JS required.
We build custom Gutenberg blocks tailored to your content model. Editors get the visual editing experience they expect. Developers get clean, semantic output. Everyone wins.
The Bottom Line
Page builders are prototyping tools. Production sites deserve production code.
Ready to ditch the builder? Let's talk.
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