Client Case Study: Law Firm 10x Organic Traffic in 12 Months

Challenge

Regional personal injury firm. Zero organic presence. Competitors dominating local pack.

Strategy

1. Technical SEO audit → fixed 247 issues (crawl errors, duplicate content, schema gaps)
2. Custom theme build: schema-rich, Core Web Vitals green, local business markup
3. Content hub: 50 practice area pages + 120 FAQ schema entries
4. Google Business Profile optimization + review generation system
5. Monthly content: case results, legal guides, FAQ updates

Results (12 Months)

• Organic traffic: 1.2K → 12.4K/month (+933%)
• Local pack: #1 for 18/22 target keywords
• Leads/month: 12 → 87 (+625%)
• Cost per lead: 47 → 12

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